Internet Consulting Services: SEO Case Study (Traffic Analysis)

It is clear that SEO is working. Seasonality is also a strong factor for the tourism industry (and
restaurants) on Nantucket Island and thus Greyladygourmet. In July, the site eclipsed the 6000 pageview
barrier. However, the results would not have been as dramatic if the pages weren't fully indexed on Google
- thanks to proper organic ranking and site development. Greyladygourmet did not engage in any PPC (pay-per-click) sponsored advertsing, but rather built its strategy around natural search engine optimization. The pageviews
far exceeded the visitors. Greyladygourmet has benefitted from SEO as users are spending quality time
reading the editor reviews of the Nantucket restaurant at the Greyladygourmet web site.